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LINE                : 54<br>
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		<p style="margin-top:20px;" class="arttle">2014中国品牌价值评价信息发布：给格力点32个赞</p>
		<p class="artaut">作者：  时间：2014-12-16  点击次数：731次</p>
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		<img width="640" height="88" alt="" src="/attach/userfiles/image/2014-12-16_09_33_55.jpg" /><br />
<span style="text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; display: inline !important; font: 16px/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; white-space: pre-wrap; float: none; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px">2014年12月12日，2014中国品牌价值评价信息在中央电视台向全球独家发布。此次发布是由中国中央电视台、中国品牌建设促进会、中国国际贸易促进委员会、中国资产评估协会、中国标准化研究院，中国优质农产品开发服务协会几家单位共同作为发布主体，联合发布评价信息。<br />
<img alt="" src="/attach/userfiles/image/2014-12-16_09_34_17.jpg" /><br />
<span style="text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; display: inline !important; font: 16px/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; white-space: pre-wrap; float: none; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px">其中珠海格力电器股份有限公司的品牌强度为946.5，品牌价值为415.64亿元，充分展示了作为空调龙头企业，格力电器无可比拟的品牌影响力。格力电器的影响力可以用空调行业惯有的两句老话来概括，&ldquo;世界空调看中国，中国空调看格力&rdquo;、&ldquo;有空调的地方就有格力&rdquo;。在空调专业人士眼中，&ldquo;格力&rdquo;一词几乎可以同空调划等号，格力被认为是对全球人居环境的舒适度影响最大的品牌之一。<br />
<img width="640" height="480" alt="" src="/attach/userfiles/image/2014-12-16_09_34_46.jpg" /><br />
<span style="text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; display: inline !important; font: 16px/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; white-space: pre-wrap; float: none; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px">&nbsp;借这样一个平台我们中国经济进行分析，盘点2014中国经济，也展望2015中国经济的新趋势。在经济全球化时代，国际市场正由&ldquo;商品消费&rdquo;进入到&ldquo;品牌消费&rdquo;阶段。在这样一个高级市场竞争形态里，80/20法则成效显著，即：80%的市场份额是由20%的优势品牌所占据。品牌已经决定了企业的市场份额甚至生存发展，提升品牌价值和影响力已经成为全球市场竞争必须争夺的制高点。品牌的塑造已经成为提升经济、科技、文化、管理等综合竞争力的制高点，也是企业乃至国家核心竞争力的重要标志。</span><br />
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				上一篇：<a href="article_111.html">家电业拥抱电商渠道，但线下门店“临门一脚”不可丢！</a>
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