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		<p style="margin-top:20px;" class="arttle">董明珠：“铁娘子”背后是黄金时代的格力</p>
		<p class="artaut">作者：  时间：2014-11-20  点击次数：760次</p>
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		<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; font: 16px/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">&nbsp;&nbsp;<img width="640" height="228" alt="" src="/attach/userfiles/image/2014-11-20_14_07_51.jpg" />&nbsp;&nbsp;<br />
&nbsp;&nbsp;&nbsp; 全球知名杂志《财富》于近日公布了2014年度&ldquo;中国最具影响力的25位商界女性&rdquo;排行榜，格力电器董事长董明珠取代华为董事长孙亚芳荣登榜首。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">其实，早在今年2月发布的&ldquo;全球最具影响力50位商界女性领袖&rdquo;中，董明珠就已经代表中国商界优秀女性被世界熟知，当时排名是第42位，与SOHO中国CEO张欣一道，成为&ldquo;唯二&rdquo;上榜的中国女性。如今，从这份面向中国地区评选的榜单可以看出，在女性拥有越来越多领导权与发言权的商界领域，董明珠的影响力不可小觑，堪称中国女性典范。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">回溯过去的一年，董明珠三个字俨然成为格力品牌的代名词，提到董明珠，就会想到格力电器或者格力空调，在她的带领下，格力电器不仅成为中国国企面对新经济形势改革和前进的标杆，还是中国制造工业丢弃&ldquo;模仿&rdquo;、&ldquo;盗版&rdquo;旧帽走向技术创新与绿色环保的排头兵。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><strong style="box-sizing: border-box !important; max-width: 100%; word-wrap: break-word !important"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">铁娘子的&ldquo;硬坚持&rdquo;</span></strong></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">作为中国制造业中的杰出代表，格力的一举一动都备受关注。在10月30日格力对外公布的最新财报显示，公司1~9月实现营业总收入1000.19亿元，同比增长12.7%；净利润98.27亿元，同比增长29.67%。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">在中国制造业整体放缓已成事实的大背景下，格力能交出这样一份优秀成绩单，董明珠对时局的判断和卓越领导能力起到了至关重要的作用。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">在2014年夏季达沃斯论坛上，董明珠作为中国首位女性导师阐述了她对当前制造业的发展思考。在她看来，制造业是最辛苦，却也是最有价值的，而挖掘制造业价值的最有利工具就是创新技术，&ldquo;一个没有创新的企业是没有灵魂的企业，要想作为一个有灵魂的企业，必须拥有创新的技术&rdquo;。创新，是董明珠一直以来从不妥协的坚持。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">得益于创新思想，2013年格力推出应用于大型建筑的光伏变频离心机，开启空调&ldquo;不用电费&rdquo;新时代。2014年，定位于中小型建筑的创新型光伏家用中央空调正式面世，这一次，格力将光伏技术、格力G10变频空调技术、双级增焓压缩机技术、并联压缩机技术、并网发电技术、多项电源管理技术等有机结合，使太阳能转化成电能的过程简化，同时利用多项电源管理技术实现家庭微型光伏电网，将多余电能供给建筑内冰箱、彩电、洗衣机等其它家用电器，在满足了家庭或小型建筑如酒店、商场、写字楼用电后还可将余电输给市网。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">正如外界评价所说，格力的努力，推动了整个家电产业转型升级的步伐，并且给世界环保事业做出巨大贡献，具有划时代的意义。鉴于董明珠在可持续发展上的巨大成就，今年9月，联合国正式授予董明珠&ldquo;城市可持续发展宣传大使&rdquo;荣誉。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">作为一个充满家国情怀的企业家，即便在中南海经济形势座谈会上，董明珠也为了坚持理念&ldquo;强硬&rdquo;了一把：在作为中国制造企业代表进行发言时，她表示政府协助企业更好的选择，并不是提供补贴，而是共同营造一个规范的经营环境。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">在董明珠看来，制造业没有问题，并多次在公开场合呼吁，制造业已度过寒冬，正迈向发展的大好时代，各方力量应该更看重制造业&hellip;&hellip;这些都让外界对中国制造业前景增添了更多的信心和希望，而格力也成为了全世界最为关注的制造企业之一。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><strong style="box-sizing: border-box !important; max-width: 100%; word-wrap: break-word !important"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">铁娘子的&ldquo;软着陆&rdquo;</span></strong></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">虽然，与雷军的对赌让董明珠一度走到风口浪尖处，但是董明珠和她率领的格力集团从来都没有拒绝过互联网，反而是以更理性、更适合家电企业的方式贴近互联网，发展出极具格力特色的O2O模式，用&ldquo;软着陆&rdquo;的态势&ldquo;触网&rdquo;。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">在今年双十一购物节上，格力首发推广浪潮，这是格力电商战略的第一步。数据显示，格力一款主打的爆款型号在&ldquo;双11&rdquo;零点大促开始后的7分钟内就卖出1千台；14分钟后，全国20个仓库的备货就被抢购一空。格力天猫官方旗舰店在&ldquo;双11&rdquo;的销售额轻松破亿，占据空调类销售首位。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">为此，外界给予高度赞赏。媒体评论说，&ldquo;董明珠一出手，就让沉寂已久的国内空调市场硝烟弥漫&rdquo;、&ldquo;这才是行业老大的影响力&rdquo;、&ldquo;再次见证了董明珠&lsquo;走过的路不长草&rsquo;的强大销售能力&rdquo;&hellip;&hellip;</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">&ldquo;O2O战略，并不是指把经营业务从线下搬到线上这么简单而已，格力并非不愿意发展线上渠道，只是不盲目跟进、不随从，一直在等待合适的时机。&rdquo;董明珠接受媒体采访时如此说道。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">在董明珠看来，线上销售不是简单地将产品放到线上去销售，而是要让整个售后服务能支撑起线上销售。格力对线上销售的售后服务和线下一样，非常重视。如果售后服务无法满足线上的销售，那么格力绝对不会进行线上推广。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">董明珠正式上任董事长之时，外界曾对其领导的格力未来的盈利模式表示担忧，但是从格力制定出的电商战略可以看出，格力对于国内三线市场的扩张正在借助O2O模式悄然开启了，线上、线下资源统一化发展思路，或将成为格力未来与对手竞争的最有力的杀手锏。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">2013</span><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">年，格力电器营业总收入实现1200亿元，董明珠对今年的要求，是每年递增200亿元收入，而从目前的发展势头来看，格力实现这个目标胜券在握了。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 0px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', 微软雅黑, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">可以说，从董明珠开始，属于格力的黄金时代已经正式拉开帷幕.</span></p>		
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				上一篇：<a href="article_78.html">空调换新隐含战略深意，格力持续发展方向清晰。</a>
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				下一篇：<a href="article_66.html">（再生资源：格力电器的“赔本生意”解密格力五大再生资源项目)这就是我们换机的秘密（济南格力空调）</a>
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