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		<p style="margin-top:20px;" class="arttle">又是一个第一！格力空调天猫年中大促勇夺销量冠军</p>
		<p class="artaut">作者：  时间：2015-10-13  点击次数：677次</p>
		<div class="artc">
		<p>&nbsp;&nbsp;&nbsp;&nbsp; 眼下，又一个战绩捷报传来，格力空调在天猫年中大促中勇夺销量冠军。根据天猫大家电<span>2015</span>超级品牌日销售统计，格力仅凭单品空调创造了近<span>3632</span>万的销售额，力压海尔、美的、西门子、海信等全品类大家电销售。其中，格力空调销售占有率达<span>47.3%&nbsp;</span>，这还不包括河南、河北、山东等地。</p>
<p align="center">&nbsp;</p>
<p>&nbsp;</p>
<p><b>开售</b><b><span>13</span></b><b>分钟</b><b><span>29</span></b><b>秒</b><b><span>&nbsp;</span></b><b>格力即超美的全天销量</b></p>
<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span>天猫年中大促于<span>5</span>月<span>25</span>日正式启动，其联合<span>24</span>家大品牌商拿出<span>1</span>亿红包回馈消费者，并于<span>6</span>月<span>1</span>日正式开抢。而在此前，总共有<span>3</span>万多家商家报名竞争<span>24</span>个品牌日，而家电企业仅<span>5</span>个品牌日。</p>
<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span>经过激烈竞争，格力、西门子、海尔、海信、美的最终竟得这<span>5</span>个品牌日。它们的分布依次是：<span>11</span>日西门子、<span>12</span>日美的、<span>13</span>日海信，<span>14</span>日格力、<span>15</span>日海尔。</p>
<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span>根据天猫大家电<span>2015</span>超级品牌日销售统计最新数据，格力仅凭单品空调创造了近<span>3632</span>万的销售额，力压海尔、美的、西门子、海信等全品类大家电销售。其中，格力空调销售占有率达到<span>47.3%&nbsp;</span>，这还不包括河南、河北、山东等地。</p>
<p><span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span>尤其值得注意的是，在<span>14</span>日，即格力品牌日当天，开始销售后<span>13</span>分钟<span>29</span>秒，格力的销量即已超<span>12</span>日美的品牌日一天的销售。<span>&nbsp;</span>而在此前<span>3</span>分<span>39</span>秒，格力的销售即已破千万。</p>
<p>&nbsp;而且，格力品牌日当天仅凭<span>4</span>款产品，即<span>Q</span>铂<span>26</span>、<span>35</span>、<span>72</span>变频，<span>Q</span>雅<span>50</span>定频柜机等，超过了其他<span>4</span>个家电品牌的全品类大家电的销量。</p>
<p align="center">&nbsp;</p>
<p>&nbsp;</p>
<p align="center"><font size="3"><b><span>3</span></b><b>分</b><b><span>39</span></b><b>秒，格力空调销售已破千万</b></font></p>
<p align="center"><font size="3"><b>&nbsp;</b></font></p>
<p>&nbsp;</p>
<p align="center"><font size="3"><b><span>13</span></b><b>分钟</b><b><span>29</span></b><b>秒，格力空调销量即已超</b><b><span>12</span></b><b>日美的品牌日一天的销售</b></font></p>
<p><b>董小姐亲自代言</b><b><span>&nbsp;</span></b><b>送出</b><b><span>500</span></b><b>万红包</b></p>
<p>&nbsp;取得如此骄人的成绩，格力空调凭的是什么？</p>
<p>知名品牌营销专家对记者分析指出，此次格力品牌日空调产品销量领先，充分证明，网民在线购买商品，尤其是大家电商品，热卖更多靠的是格力品牌的拉动力、格力产品的过硬质量和格力售后服务的完善体系。</p>
<p>&nbsp;行业专家表示，在<span>14</span>日的格力品牌日专场，格力打出了&ldquo;<span>500</span>万红包，不见不散&rdquo;的霸气标语，并将格力总裁董明珠推上前台，并赋予&ldquo;董小姐&rdquo;的昵称，显得既亲民又有着极强的公信力，再加上&ldquo;真金白银&rdquo;的实惠，以及格力空调过硬的产品质量，取得这样的战绩是实至名归。</p>
<p>&nbsp;</p>
<p>近日，董明珠曾表示，<span>&nbsp;</span>&ldquo;中国制造业要想走向强大，不应该拿劣质产品欺骗消费者。格力坚持自主创新，坚持原创，给消费者最好的产品。&rdquo;</p>
<p>据悉，在格力品牌日专场，所谓的&ldquo;优惠&rdquo;并非夸张宣传，而是实实在在的&ldquo;惠民让利&rdquo;。如格力空调<span>Q</span>铂<span>26</span>，原价<span>3599</span>元，品牌日当天价为<span>2599</span>，优惠达<span>1000</span>元；<span>Q</span>雅<span>50</span>定频柜机，原价<span>4999</span>元，品牌日当天价为<span>4299</span>元，优惠达<span>700</span>元。</p>		
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