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		<p style="margin-top:20px;" class="arttle">董明珠：苏宁六加一围剿格力很无聊很好笑</p>
		<p class="artaut">作者：  时间：2015-01-12  点击次数：708次</p>
		<div class="artc">
		<strong><font color="#333333">&nbsp;<font color="#ffffff" face="Helvetica" style="background-color: #b60005">导语</font>&nbsp;&nbsp; 1月9日，来北京领奖的董明珠自然而然地聊起了苏宁等的围剿。&ldquo;听说苏宁搞了六加一，围剿格力，我觉得这是个很无聊的话题。你为什么围剿我？我跟你又没矛盾。所以我觉得很好笑，我只不过说了一个大实话。&rdquo;<br />
</font><font color="#3e3e3e" size="4" face="Helvetica">来源：腾讯财经<br />
作者：李伟<br />
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">被8家企业一块儿&ldquo;挤兑&rdquo;时，该怎么表现？格力集团董事长董明珠的表现是，绝不服软！</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;1月9日，董明珠来北京领奖，心情不错、妆容不错；讲述格力技术创新时，也顺便再调戏下死对头美的和苏宁。话语间直爽的程度，让我觉得苦等她迟到的40分钟也还算值得。<br />
<br />
&nbsp;</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">&nbsp;最近的事情是这样的：2014年底，董明珠屡屡出语惊人，先是指对手美的&ldquo;一晚一度电&rdquo;是虚假宣传，还搭上了跟她打赌的小米雷军，说小米和美的合作是&ldquo;两个骗子在一起是小偷集团。&rdquo;据传还在一次内部讲话中，董明珠对各主流空调厂商逐一点评，把对手们扁的灰头土脸。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
一系列凶猛的言论，让董明珠的形象从典型的铁娘子，变得有那么点儿食古不化。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
12月29日，对手们联手反击，苏宁和6家空调品牌美的、志高、海尔、海信、奥克斯、长虹，用一组卖萌的漫画联手回击格力：</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
美的&ldquo;做梦一统天下，你行！省电一晚一度，我行！&rdquo;。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">志高&ldquo;大姐站台，你行！大哥代言，我行！&rdquo;。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">海尔&ldquo;侵权盗版，你行！自主专利，我行！&rdquo;。<br />
海信&ldquo;变脸比火气，你行！变频拼冷静，我行！&rdquo;。<br />
奥克斯&ldquo;高价产品玩假摔，你行！高质省钱真功夫，我行！&rdquo;。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">长虹&ldquo;十亿任性赌局，你行！十分军工品质，我行！&rdquo;。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">加上被董奚落的小米，格力一下子树立了8家敌人。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
1月9日，来北京领奖的董明珠决定庆祝一下，好像还新做了头发。其间也自然而然的聊起了苏宁等的回击。&ldquo;听说苏宁搞了六加一，围剿格力，我觉得这是个很无聊的话题。&rdquo;董明珠不改彪悍作风，&ldquo;你为什么围剿我？我跟你又没矛盾。所以我觉得很好笑，我只不过说了一个大实话。苏宁里面没有我任何一件产品。&rdquo;</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">董明珠一直强调的大实话是&mdash;&mdash;&ldquo;美的真的不是一晚一度电，消费者也通过起诉，美的赔了人家钱。&rdquo;那么问题来了，格力、美的到底谁更省电？董明珠接下来介绍的一项新技术，让我好像明白为什么最近两家吵得这么厉害了。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">董明珠说：&ldquo;喊自己节能，你究竟节能不节能？我们搞了一个新技术，三月以后生产出来的空调，我们做了一个新的技术设计：空调打开，就明明白白告诉你，市内温度多少、室外多少、耗电多少&mdash;&mdash;即时耗电。一个月下来，空调（用电）计时、计量。&rdquo;</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px">格力即将推出显示耗电量的空调，然后，董明珠又毫不留情地叫板了一次对手：&ldquo;我这个（产品）做出来，你要么跟、要么不跟，不跟就证明你一定是耗电多。我们要做有良心的企业，不愿意欺骗消费者。&rdquo;</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;董明珠说她已经不在乎别人说什么，现实确实也是，有时她的言论的确被曲解和夸张了。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;在被众家围攻之时，网络上流传了一篇《放开那个董小姐》，还原了董明珠评论小米的现场情况：在谈与雷军赌局时，董明珠说：&ldquo;我要做手机，分分钟，太容易了&rdquo;，接着又说&ldquo;做手机肯定会超过小米&rdquo;。但被大家传颂的情况是，董明珠说格力做手机&ldquo;分分钟灭掉小米&rdquo;，仿佛是针对小米放狠话。我猜董明珠看过这篇文章，在被记者称呼为&ldquo;董小姐&rdquo;她时笑的很开心。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;&ldquo;看媒体上，让你感觉董明珠好像老虎一样。&rdquo;董明珠自嘲时也不好意思的乐了，和提及有人叫她&ldquo;营销女皇&rdquo;时表情差不多，&ldquo;其实称呼是别人的感觉，真的不重要，每个人站在不同的角度，感觉是不一样的。&rdquo;</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;有时觉得董小姐微笑中都透着狠劲。</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;她说在格力的大学毕业生，三五年就能有一套房给他们住；说一些外国同行从格力挖人，不要紧，要敞开胸怀。过了一会儿话锋一转，8万员工，原来谁离开了格力都是不能回头的。董明珠说：&ldquo;格力电器每年有一部分人离开，到别的企业，我希望他们能把格力电器好的东西带过去。我看走出去的很多人想回格力，但格力是有个不成文的规定：离开以后，永远都不能回来，我们要把机会留给忠诚企业的人。&rdquo;</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;听完这话，我瞬间明白了格力2004年和国美、2014年和苏宁决裂的必然。格力和国美整整十年间不相往来，格力自建了庞大的销售渠道，直到2014年初才尽释前嫌；苏宁和众商家闹过这一出过后，董小姐怎会妥协？</p>
<p style="box-sizing: border-box !important; padding-bottom: 0px; text-transform: none; background-color: rgb(255,255,255); text-indent: 0px; margin: 0px; min-height: 1em; padding-left: 0px; padding-right: 0px; font: medium/25px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: break-word !important; white-space: pre-wrap; letter-spacing: normal; color: rgb(62,62,62); clear: both; word-spacing: 0px; padding-top: 0px; -webkit-text-stroke-width: 0px"><br style="box-sizing: border-box !important; padding-bottom: 0px; font-style: normal; margin: 0px; padding-left: 0px; padding-right: 0px; max-width: 100%; word-wrap: break-word !important; padding-top: 0px" />
&nbsp;说来说去，对普通消费者来说格力有一点还是值得一提的，擅长把研发的成果转化成产品。有一次和空调维修师傅聊天，问他，哪家空调返修的少？他说是格力和美的；哪家返修最多？他也说了一家，名字就在上面围剿格力的名单上。</p>
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