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		<p style="margin-top:20px;" class="arttle">寻找“新常态”下的好企业——之格力科技创新篇</p>
		<p class="artaut">作者：  时间：2015-01-06  点击次数：681次</p>
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		<span style="background-color: #ccffff"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">历经三十多年高增长，中国经济进入经济增长从高速转为中高速、经济结构不断优化升级、从要素和投资驱动转向创新驱动的新阶段。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">&ldquo;新常态&rdquo;意味着经济结构的优化、增长动力的切换、制度环境的改变。作为市场经济的细胞，究竟哪些企业能够适应&ldquo;新常态&rdquo;，激发新的活力甚至引领市场？</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">&ldquo;科技兴则民族兴，科技强则国家强&rdquo;，一个民族的竞争力体现在科技创新。新常态下，增长动力要实现转换，经济结构要实现再平衡，离不开技术进步和创新驱动，每一个企业都应成为技术创新主体。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">以&ldquo;掌握核心科技&rdquo;为理念的家电龙头企业格力电器无疑十分符合这一标准。格力电器始终认定，一个没有核心科技的企业是没有脊梁的企业。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">2001</span><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">年格力电器向日本企业购买技术，不料遭到拒绝，迫使格力卧薪尝胆，花了两年时间把日本企业花了16年时间才研究出来的技术研制成功。此后，格力电器确立了&ldquo;技术创新，自主研发&rdquo;的企业长远发展战略，并且多年持续坚持了下来。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">科技创新要落到实处离不开资本的支持，仅2013年，格力的研发投入超过40亿元。格力电器始终狠抓科技创新能力，旗下拥有7000多名科研人员、2个国家级技术研究中心、1个省级企业重点实验室、6个研究院（制冷技术研究院、机电技术研究院、家电技术研究院、自动化研究院、新能源环境技术研究院、健康产业技术研究院）、41个研究所、530多个实验室；累计申请技术专利超过14000项，其中申请发明专利近5000项。仅2013年申请专利2700多项，平均每天8项专利问世。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">长期的坚持与投入使格力电器拥有强大的自主创新能力，与此同时，格力电器面向市场，面向客户，及时将科技创新与产业相结合，推进科研成果市场化转换。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">2011</span><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">年12月，全球首台永磁同步变频离心机组在格力电器下线；2012年12月，格力双级变频技术被国家权威机构鉴定为国际领先；2013年12月，格力光伏直驱变频离心机系统，引领行业进入空调零能耗时代，今年格力电器进一步推出光伏家用中央空调等国际领先技术。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">格力光伏空调的诞生是最鲜活的一个案例。因为意识到空调在给人类生活带来变化的同时，也带来了资源的消耗和环境的破坏。尽管格力电器彼时已经掌握空调行业最领先的技术，相较其他产品节能百分之四十，但格力电器力求将节能做到极致，决心自我挑战，研发世界级难题&mdash;&mdash;光伏空调。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">&ldquo;格力蓝天梦想&rdquo;付诸实践并非易事，从设计到出品的10个多月里，格力电器经历了成百上千次的失败，召开600多次实验与故障会议，烧毁大量实验电机，投入资金近亿元。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">在这期间，每当员工因多次失败而懊恼时，董明珠总是强调研发不设上限的政策，鼓励员工不要考虑不成功导致的几个亿损失，一遍遍地将产品工艺技术提升至完美。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">最终，格力光伏离心机顺利诞生，不仅仅颠覆了传统空调的生产技艺，更颠覆了人类的发展方式。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">在&ldquo;创新驱动&rdquo;的战略指导下，格力电器真正做到了&ldquo;三个走在前面&rdquo;&mdash;&mdash;管理走在前面，技术走在前面，产品走在前面。格力电器一步步走向行业技术的最前沿和制高点，掌握着全球30%的空调市场份额。更为重要的是，格力电器也是通过科技创新赢得国际话语权，摘下多项&ldquo;国际领先&rdquo;的桂冠。</span></p>
<p style="box-sizing: border-box !important; text-transform: none; background-color: rgb(255,255,255); text-indent: 37px; margin: 16px 0px 8px; min-height: 1em; font: 16px/31px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', &Icirc;&cent;&Egrave;&iacute;&Ntilde;&Aring;&ordm;&Uacute;, Arial, sans-serif; max-width: 100%; word-wrap: normal; white-space: normal; letter-spacing: normal; color: rgb(62,62,62); word-spacing: 0px; -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !important; font-family: 宋体; max-width: 100%; word-wrap: break-word !important; font-size: 19px">凭借绝对领先的技术实力和竞争优势，2014年上半年，格力电器上半年公司净利率为9.98%，同比提高2.33%，主要得益于毛利率的持续大幅上升；今年三季度，格力电器的销售毛利率水平更是达到破纪录的38.86%。新常态下，仅仅依靠劳动力成本和资源投入的传统盈利模式已无法生存，格力电器依靠科技创新高质量的成长给新常态企业生存提供了样本。</span><br class="Apple-interchange-newline" />
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